MAFWA is the Midwest Association of Fish and Wildlife Agencies, a state's rights organization implemented to conserve fish and wildlife resources in the upper-Midwest region of the U.S.
Responding to the lack of of women and people of color (POC) in hunting and fishing, MAFWA procured the formation of a marketing toolkit. The toolkit provides a road map for state agencies to follow and assist with outreach to more inclusive and diverse audiences.
VÍAS assisted with consultation for the toolkit's bilingual assets, providing structure for transcreation strategies, Spanish language implementation and marketing content for print, digital, outdoor and email prototypes.
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