Davis Creek Meats is a food service provider of packaged protein products and a sub-brand of the Kalamazoo, Michigan company Halperns'. This proposed identity delivered a farm-made, traditional, folksy design approach – appropriate for the target market of consumers seeking a quality but affordable meat product. Along with logo and brand identity standards, packaging design and labeling was proposed.
![](https://cdn.myportfolio.com/bbb8582ee056d8f57dbcc51d10127326/6a478392-f0fb-46a8-b4a3-d8610c4faf77_rw_3840.jpg?h=772916d96140d5ef12c37eecf68036ed)
![](https://cdn.myportfolio.com/bbb8582ee056d8f57dbcc51d10127326/f59ace5e-d964-41f6-8ac3-33e397a3d353_rw_3840.jpg?h=101159ab8c40394ea24866282f48d3ce)
![](https://cdn.myportfolio.com/bbb8582ee056d8f57dbcc51d10127326/a519c8ef-c892-43e1-8fea-ff6a6882384b_rw_1920.jpg?h=5b4290765b9f56d28fa418b292b87e08)
![](https://cdn.myportfolio.com/bbb8582ee056d8f57dbcc51d10127326/c890173a-d673-47bb-ab8a-bf80208d1dc0_rw_1920.jpg?h=19d172e412a14edd9685040c61fb857a)
![](https://cdn.myportfolio.com/bbb8582ee056d8f57dbcc51d10127326/8083f4b3-42a2-4b60-a9a5-454df72db9ba_rw_1920.jpg?h=5222982a63c2c483203ebe7f052ffc2b)
![](https://cdn.myportfolio.com/bbb8582ee056d8f57dbcc51d10127326/2a69647b-9714-4639-8f1d-7956674db9ed_rw_1920.jpg?h=66dc5a69689fc743659dac56868010fa)